Senior Software Product Marketing Manager

2 days ago

Hyderabad, Telangana, India beBeeSoftwareProduct Full time US$ 1,20,000 - US$ 1,70,000

Software Product Marketing Strategist

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About the Role:

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  • Develop and execute marketing strategies to drive awareness, engagement, and sales of our software products.">
  • Work closely with the product and sales teams to align marketing efforts with product launches, feature updates, and business goals.">
  • Lead market research segmentation, targeting, and positioning efforts to execute campaigns.">
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Key Responsibilities:

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  2. Strategic Marketing Development: Lead the development and implementation of marketing strategies to drive awareness, engagement, and sales of our software products.">
  3. Sales Enablement & Lead Generation: Design and execute lead generation campaigns across digital and offline channels, nurturing leads through the sales funnel.">
  4. Marketing Communications (MarCom): Craft compelling product messaging highlights the key benefits and differentiators of the software, ensuring alignment with the overall brand voice.">
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Requirements:

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  • Bachelor's degree in Computer Science or a related field with an MBA in Marketing, Business, Communications.">
  • 10+ years of experience in software product marketing, with a focus on product positioning and brand recognition.">
  • Proven track record in developing and executing successful software product marketing campaigns.">
  • Strong understanding of digital marketing channels, including Search Engine Optimization (SEO), Search Engine Management (SEM), email marketing, and content marketing.">
  • Excellent communication skills, with the ability to articulate clear, persuasive product messaging and content along with proficiency in English.">
  • Experience working with sales teams to create sales enablement materials and support lead generation efforts to manage the product marketing life cycle.">
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Benefits:

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  • Opportunity to work with a cutting-edge software product.">
  • Collaborative and dynamic work environment.">
  • Competitive compensation and benefits package.">
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Others:

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The ideal candidate will be able to thrive in a fast-paced environment, think strategically, and collaborate effectively with cross-functional teams.

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