Senior Product Marketing Executive

7 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Product Marketing Strategist

We are seeking an experienced Product Marketing Strategist to drive market presence and demand for our B2B SaaS solutions.

The ideal candidate will have a proven track record of developing and executing comprehensive go-to-market strategies, including market segmentation, messaging, pricing, packaging, and competitive analysis.

  • Develop and execute strategic marketing plans to launch new and existing products.
  • Craft compelling product stories and messaging that resonate with target audiences across various channels.
  • Manage product launches, ensuring successful adoption through effective enablement programs for internal teams and external partners.
  • Champion product knowledge and thought leadership through content creation, webinars, and industry events.
  • Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
  • Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.
Requirements:
  • Minimum 3 years of experience in product marketing for B2B SaaS companies.
  • Proven track record of developing impactful GTM strategies, including market segmentation, messaging, and pricing.
  • Strong understanding of the B2B marketing landscape and its nuances.
  • Excellent communication and presentation skills, with the ability to clearly articulate complex topics.
  • Data-driven approach to decision making, with experience in utilizing marketing analytics tools.
  • Ability to work independently and as part of a team, demonstrating high adaptability and a collaborative spirit.

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