Digital Performance Specialist

4 days ago

Hyderabad Secunderabad Telangana, India beBeeMarketing Full time
Job Title: Senior Business Intelligence Analyst">

As a Senior Business Intelligence Analyst, you will play a key role in driving business growth through data-driven insights. The successful candidate will be responsible for managing digital analytics and reporting systems to track KPIs and marketing campaign effectiveness.

Key Responsibilities:

  • Develop and maintain advanced analytics models to derive an understanding of customer behavior.
  • Apply segmentation and predictive methods to improve marketing effectiveness.
  • Analyze digital marketing performance across various channels such as Email Marketing, social media, Display/Programmatic Banners and Content Marketing.
  • Provide optimization recommendations based on data analysis.
  • Work closely with cross-functional teams to understand business challenges and provide data-driven solutions.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or a related field. A master's degree is preferred.
  • 4-6 years of overall experience, at least 2-3 years experience on pharma datasets/digital marketing.
  • Good knowledge of data modeling and SQL, and robust technical problem-solving skills.
  • Expertise in using web analytics tools (especially Google Analytics), third-party media, email marketing platforms etc.
  • Strong analytical and problem-solving skills with a high-level attention to detail.
  • Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.
  • Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar).

Desired Requirements:

  • Proven experience as a Digital Marketing Analyst or similar role.
  • Good knowledge on complex SQL, Python, Alteryx or related data management tools.
  • Well-versed with digital marketing landscape along with experience in working with pharma industry across Commercial and Marketing analytics.
  • Use advanced analytics techniques such as A/B Testing, Hypothesis Testing, Supervised and Unsupervised classification techniques to provide data-driven optimizations.

This is a challenging opportunity for a highly motivated and skilled individual to join our team.

Why You'll Love This Role
  • Opportunity to work with cutting-edge technologies and methodologies.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.

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