
Drive Online Presence and Campaigns as a Digital Marketing Specialist
4 days ago
We are seeking a results-driven digital marketing specialist to spearhead our online presence and campaigns.
Key Responsibilities:- Google Ads Management:
- Create, optimize, and execute search, display, shopping, and video ads to maximize reach and conversions.
- Craft effective bidding strategies, conduct thorough keyword research, and provide data-driven reporting.
- Meta Ads (Facebook & Instagram):
- Develop and implement various campaigns, including traffic, conversions, catalog sales, and retargeting.
- Collaborate with our creative team to design compelling ad creatives.
- WhatsApp Marketing:
- Automate responses, implement cart recovery strategies, and manage broadcast promotions.
- Monitor template performance, delivery rates, and click-throughs to optimize engagement.
- Analytics & Reporting:
- Analyze campaign data using tools like Google Analytics, Meta Insights, and AI Sensy Dashboard.
- Implement tracking mechanisms via Google Tag Manager and Pixel for accurate data collection.
- Demonstrated hands-on experience with WhatsApp marketing tools.
- Certification in Google Ads or Facebook Blueprint is preferred.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication skills to collaborate with internal teams and report on campaign performance.
- A proactive mindset with a keen interest in staying updated with the latest digital marketing trends and technologies.
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