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Leading Marketing Strategist
1 month ago
- Key Responsibilities
The Digital Marketing Manager will be responsible for driving and optimizing digital marketing initiatives for Writer Relocations, focusing on Performance Marketing. This role involves collaborating with external agencies to achieve key performance indicators (KPIs) aligning with overall business objectives.
Responsibilities include developing strategic marketing campaigns, analyzing performance metrics, and ensuring effective budget allocation to maximize ROI.
- Key Performance Areas
Performance Marketing Strategy Development: Develop data-driven strategies aligned with business goals for customer acquisition and engagement.
Channel Optimization: Evaluate and prioritize digital marketing channels (e.g., PPC, social media) based on performance metrics and ROI.
Campaign Planning and Execution: Develop comprehensive campaign plans outlining objectives, KPIs, and tactics to drive conversions.
- Operational Responsibilities
Campaign Management: Oversee daily execution of performance marketing campaigns, ensuring alignment with objectives and timelines.
Budget Management: Manage the budget for campaigns, ensuring optimal spending to maximize ROI.
The ideal candidate will leverage data-driven insights and industry best practices to enhance the organization's online presence and drive growth through digital channels.
