
Drive Business Growth as a Seasoned Brand Professional
21 hours ago
**Job Opportunity:** Assistant Brand Manager for Foods-Chennai
We are seeking a seasoned brand professional to spearhead the growth of our food brand in Chennai. As an Assistant Brand Manager, you will be responsible for developing and executing brand strategies that drive business results.
**Key Responsibilities:
- Develop and implement brand positioning, value proposition, and marketing campaigns across digital, retail, D2C, and marketplaces.
- Manage consumer and market research, track brand health, and generate insights to inform decision-making.
- Partner with performance marketing teams/agencies to ensure effective brand messaging and campaign execution.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools to drive business outcomes.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
**Required Skills and Qualifications:
- 4-5 years of experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories.
- Graduate/MBA in Marketing, Brand Management, or related field.
- Hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling budgets.
**Benefits:*
- Opportunity to work on a new food brand from inception and drive its growth.
- Collaborative work environment with experienced professionals.
- Ongoing training and development opportunities to enhance skills and knowledge.
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