
Business Brand Manager
2 weeks ago
The role requires experienced marketing professionals with innovative product development skills and the ability to create a brand positioning that resonates strongly with consumers.
Active involvement with creative agencies to plan and execute campaigns that differentiate in cluttered media, as well as coordination with sales teams to channel and implement marketing strategies effectively.
The ideal candidate will have strong analytical skills and be able to drive ATL and BTL campaigns while guiding pre-sales to in-house digital efforts. High-quality delivery with minimal waste is key to success.
We seek candidates from top-tier business schools with 4-8 years of post-MBA experience.
Key Responsibilities:- Delivering target NPV annually at market level and project-wise, both in absolute terms and in percentage terms.
- Creating an effective product portfolio by understanding present and future business opportunities.
- Developing and managing world-class real estate brands using advertising and other marketing tools.
- Using various communication channels through different mediums to enhance target audience awareness of target brand attributes in a cost-effective manner.
- Providing market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis.
- Targeted Gross Contribution - Value and Percentage Terms as per Business Plan.
- Qualitative Assessment of Marketing Inputs and Speed of Sales (Number of Units Sold Per Month Vs Target) for Each Project.
- Maximizing Brand Valuation and Capability to Charge a Price Premium.
- Public Perception of Target Brand Attributes Measured by Third-Party Survey and Increase in Actual Brand Spend Over Target Budget.
- Competitor Pricing Change and Sales Transaction Information Speed (Response Time in Number of Days).
- Building Brand Strategy.
- New Product Development.
- Effective Consumer Understanding.
- Brand Communication Development.
- Go-to-Market Strategy.
- Managing Multiple Stakeholders and Expectations with Responsibility and Confidence.
- Taking Quick and Effective Calls to Resolve Execution-Specific Issues.
- Adaptable to Different/Rapidly Changing Circumstances.
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