Career Transformation Specialist

1 day ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,50,00,000

Job Title:

We are seeking a Digital Marketing Strategist to lead our B2C go-to-market initiatives and shape the brand narrative across our platform.

This role is pivotal in positioning us as the premier destination for career transformation and personal growth.

Key Responsibilities:

  • Develop and execute B2C go-to-market strategies for new features, tools, and services tailored to individual users.
  • Craft compelling product messaging and positioning for diverse consumer segments including students, job seekers, and early-stage professionals.
  • Conduct market research, competitive analysis, and user feedback studies to inform product and marketing strategy.
  • Collaborate with product, UX, and community teams to ensure high feature adoption and user satisfaction.
  • Design and manage multi-channel marketing campaigns (email, social media, SEO webinars) to drive consumer engagement and conversions.
  • Create and maintain product marketing assets such as landing pages, case studies, demo decks, and explainer videos.
  • Monitor and report on key performance indicators including activation rate, feature usage, conversion, and retention.

Requirements:

  • 4-6 years of experience in digital marketing, ideally within EdTech, HRTech, or SaaS targeting B2C audiences.
  • Deep understanding of consumer personas, customer journeys, and lifecycle marketing.
  • Proficiency with growth and analytics tools such as HubSpot, Mixpanel, and Google Analytics.
  • Strong storytelling, copywriting, and content strategy capabilities.
  • Proven ability to work cross-functionally and manage multiple projects in a fast-paced environment.
  • Possion for career development, education, and creating social impact.

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