
Optimize Ad Campaigns Specialist
2 days ago
Unlock Your Potential as a Performance Specialist
About the Role:
We're seeking an experienced Performance Specialist to drive results for our clients and internal brands. You'll be responsible for strategizing, executing, and optimizing ad campaigns across Meta and Google platforms.
Key Responsibilities:
- Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
- Collaborate with creative teams to build high-performing campaigns.
- Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
- Conduct A/B testing on creatives, audience segments, and landing pages.
- Generate campaign performance reports and insights using analytics tools.
Requirements:
- 2–3 years of experience in running Meta & Google Ads campaigns.
- Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
- Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
- Data-driven mindset with a keen eye for campaign insights and optimizations.
- Ability to manage multiple campaigns across different industries or verticals.
Bonus Points If You Have:
- Experience working in a creative/digital agency environment.
- Certification in Google Ads or Meta Blueprint.
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