Digital Campaign Lead

2 weeks ago

Lucknow, Uttar Pradesh, India beBeeSenior Full time ₹ 40,000 - ₹ 75,000

Job Title: Senior Manager

Location: India

Job Type: Full Time

We are seeking a highly skilled and performance-driven professional to lead and optimize our paid advertising campaigns. The ideal candidate will have 4-5 years of hands-on experience managing large-scale campaigns, with proven expertise in managing budgets ranging between $40K+ per month.

Responsibilities:

  • Plan, create, manage and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms.
  • Manage budgets with a focus on ROI & performance improvement.
  • Conduct deep-dive data analysis, reporting to drive decision making & continuous optimization.
  • Develop and test new campaign strategies, creatives, bidding tactics to maximize conversions and minimize CPA.
  • Collaborate closely with internal teams for cohesive campaigns.
  • Stay current with Google Ads innovations, algorithm changes, and industry best practices.
  • Implement conversion tracking, audience targeting, remarketing strategies, and attribution modeling.
  • Provide regular reports and actionable insights to stakeholders.

Requirements:

  • 4-5 years of proven experience in managing Google Ads campaigns with large budgets.
  • Expertise in handling a monthly spend of $50,000 - $70,000.
  • Strong understanding of Google Ads Manager, Google Analytics & Data Studio.
  • Experience across all Google Ads types (Search, Display, Shopping, Video, Performance Max).
  • Excellent analytical skills with a data-driven mindset.
  • Strong communication and project management abilities.
  • Google Ads Certification (preferred).
  • Ability to work in a fast-paced, results-oriented environment.

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