Government Panel Marketing Specialist

1 week ago


Ludhiana, Punjab, India MASSH PROLIFE HOSPITAL LUDHIANA Full time
Job Summary

We are seeking an experienced Government Panel Marketing Executive to join our team at MASSH PROLIFE HOSPITAL LUDHIANA. This role involves managing and expanding the hospital's relationships with government healthcare schemes, empaneled agencies, and related organizations.

Key Responsibilities:
  • Government Empanelment Management:
    • Liaise with government agencies such as CGHS, ECHS, ESIC, Ayushman Bharat, and other state-specific health schemes.
    • Ensure timely submission of documents for empanelment and compliance with scheme guidelines.
    • Manage the renewal process for empaneled schemes and agreements.
  • Marketing and Outreach:
    • Promote the hospital's services to empaneled organizations and government beneficiaries.
    • Conduct awareness programs, camps, and workshops for government officials and scheme beneficiaries.
    • Develop and execute marketing strategies to attract patients under these panels.
  • Stakeholder Relationship Management:
    • Build and maintain strong relationships with government officials, scheme coordinators, and TPAs associated with these panels.
    • Serve as the primary point of contact for any queries or issues related to government panels.
  • Revenue and Patient Volume Growth:
    • Drive patient referrals under empaneled schemes to achieve revenue targets.
    • Monitor and analyze patient volume trends to identify opportunities for growth.
Requirements:

To be successful in this role, you will need a minimum 2-3 years of experience in marketing or liaison roles within the healthcare sector. Experience in handling government healthcare schemes is a strong advantage.

You will also require:

  • Strong knowledge of government healthcare schemes and panel processes.
  • Excellent communication and interpersonal skills.
  • Proficiency in MS Office (Word, Excel, PowerPoint) for reporting and presentations.
Salary and Benefits:

The estimated annual salary for this position is ₹8,00,000 - ₹12,00,000 depending on qualifications and experience.



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