Digital Campaign Manager

1 week ago

Vijayawada, Andhra Pradesh, India beBeeProgrammatic Full time ₹ 14,52,000 - ₹ 25,16,000
Job Title

We are part of a leading global media and advertising agency holding company. Our agency brands are consistently recognized as being among the world's creative best.

This is an exciting role that entails :

  • Successfully managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.)
  • Working with team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Google DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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