Strategic Insights Manager

4 days ago


Dombivli, Maharashtra, India beBeeStrategy Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title

This role requires a highly skilled individual to lead the analysis of audience data, drive decision-making, and develop strategic insights.

Key Responsibilities
  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
Requirements
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12 + years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
Preferred Qualifications
  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.


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