Chief Demand Acceleration Officer

2 days ago

Mumbai, Maharashtra, India beBeeStrategy Full time US$ 1,50,000 - US$ 1,75,000
Director - Demand Generation

This role is responsible for designing and implementing full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Key Responsibilities:
  • Develop multi-channel integrated campaigns to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.
Account-Based Marketing (ABM) Leadership
  • Design and execute 1:1, 1:few, and 1:many ABM campaigns.
  • Coordinate with content, creative, and solutions teams to leverage firmographic, technographic, and intent data for targeting and messaging.
Measurement, Analytics & Optimization
  • Define and own KPIs for demand generation and ABM.
  • MQLs and SQLs by channel and segment.
Requirements:
  • 12+ years of progressive B2B SaaS marketing experience.
  • Proven success in building and scaling multi-channel demand generation and ABM programs.
  • Hands-on expertise with marketing and sales tech stacks.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

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