Consumer Strategist

2 days ago


Ahmedabad, Gujarat, India beBeeInsights Full time ₹ 15,00,000 - ₹ 25,00,000

Role Overview

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  • Bridge Consumer Understanding and Business Impact to drive growth through consumer-centric strategies.">
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As a senior Consumer Insights Manager, you will be instrumental in shaping customer experiences, strengthening brand positioning, and uncovering new market opportunities. This pivotal role will require a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

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Key Responsibilities:

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  • Develop and execute consumer research studies to gain insights into consumer behavior and preferences.">
  • Lead the design and execution of qualitative and quantitative studies to understand consumer needs and expectations.">
  • Establish a robust consumer intelligence engine to capture evolving consumer needs and expectations.">
  • Conduct cultural and category studies to identify emerging trends shaping the industry landscape.">
  • Drive business impact through insights by providing research-led recommendations to improve funnel conversions and enhance profitability.">
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.">
  • Synthesize insights to inform creative strategy for brand and digital marketing campaigns.">
  • Support the development of new business initiatives through consumer-driven positioning and value propositions.">
  • Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.">
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Preferred Candidate Profile

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Desired Skills & Experience

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  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.">
  • Strong grounding in both qualitative and quantitative research methodologies, with demonstrated success in applying them to solve business problems.">
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.">
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