Digital Merchandising Specialist

4 days ago


Anantapur, Andhra Pradesh, India beBeeMerchandiser Full time ₹ 15,00,000 - ₹ 20,00,000

Optimize customer experiences and drive engagement through strategic design and execution as a Site Merchandiser.

Key Responsibilities:
  • Digital Merchandising Strategy & Execution:
    • Design category pages, brand stores, promotional campaigns, and email content to enhance customer engagement.
    • Lead search improvement initiatives to optimize discoverability and conversion.
  • Customer Experience Optimization:
    • Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
    • Develop strategies that elevate online customer experience and drive satisfaction.
  • Content Management & Web Analytics:
    • Work with cross-functional teams to deliver merchandising projects under tight timelines.
    • Stay current with e-commerce trends and technologies to inform merchandising decisions.
  • Cross-Functional Collaboration & Project Delivery:
    • Deliver merchandising projects on time and within budget.
    • Evaluate consistency and quality across all digital touchpoints.
  • Taxonomy & Navigation Enhancement:
    • Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
    • Support search attribute optimization for product discoverability.


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