
Global Marketing Strategist
3 days ago
Optimize advertising performance on global marketplaces with a results-driven marketing professional.
The ideal candidate will be responsible for driving sales growth, managing campaigns, and improving return on investment by leveraging data insights and marketplace tools.
- Manage company account on marketplace platforms
- Develop strategies to maximize visibility, improve rankings, and increase sales through pay-per-click and display ads
- Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR
- Perform keyword research and bid optimization to enhance campaign efficiency
- Collaborate with content and design teams to create high-converting ad creatives
Key responsibilities include:
Campaign Management
- Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms
Performance Optimization
- Monitor daily ad spends and adjust campaigns to meet performance targets
Marketplace Partnerships
- Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images
Reporting and Analysis
- Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement
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