Global Marketing Strategist

2 weeks ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Director of Marketing and Demand Generation

This leadership role oversees the development and execution of a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions our organization as a market leader in workforce solutions.

  • Marketing Strategy & Brand Leadership:
    • Analyze market trends and customer needs to create a comprehensive global marketing strategy that drives brand awareness, lead generation, and customer engagement.
    • Leverage thought leadership, content marketing, PR, and digital campaigns to position our organization as a premier solution provider in the industry.
    • Develop and implement brand messaging and storytelling to differentiate our offerings in the competitive landscape.
    • Align marketing efforts with sales, product, and executive teams to ensure a unified go-to-market (GTM) strategy.
  • Demand Generation & Growth Marketing:
    • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
    • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
    • Implement data-driven growth marketing tactics to attract and convert enterprise customers.
    • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality lead pipeline.
  • Content & Thought Leadership:
    • Oversee the creation of compelling content, including whitepapers, case studies, webinars, industry reports, and blogs, to establish our organization as a trusted authority in workforce solutions.
    • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
    • Develop and execute conference, event, and sponsorship strategies to position our organization at the forefront of industry events.
  • Customer & Partner Marketing:
    • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
    • Develop co-marketing initiatives with partners to expand market reach.
    • Enhance retention marketing strategies to support cross-sell, upsell, and expansion opportunities within existing accounts.
  • Analytics & Performance Optimization:
    • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
    • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
    • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

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