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Senior Marketing Professional

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Job Title: Marketing Director

  • Role Overview
    • We are seeking a dynamic and experienced marketing professional to lead and expand our inbound marketing efforts.
    • This role is pivotal in driving brand awareness, generating qualified leads, and supporting revenue growth in the B2B market.
  • Key Responsibilities
    • Inbound Marketing Strategy: Develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing, SEO, email campaigns, and social media.
    • Content Development: Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience, including blogs, whitepapers, case studies, and webinars.
    • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to our website.
    • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
    • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
    • Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  • Qualifications
    • Experience: 5–8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
    • Industry Knowledge: Familiarity with vendor verification and compliance processes is highly desirable.
    • Skills: Proven track record in developing and executing successful inbound marketing campaigns, strong understanding of SEO, content marketing, and lead generation strategies, proficiency in marketing automation tools and CRM systems, excellent analytical skills to measure and report on campaign performance, exceptional communication and project management abilities.
  • What We Offer
    • Impactful Work: Opportunity to shape the marketing strategy of a key product in a growing company.
    • Collaborative Environment: Work with a team of dedicated professionals in a dynamic and supportive setting.
    • Professional Growth: Access to learning resources and opportunities for career advancement.
    • Competitive Compensation: Attractive salary package with performance-based incentives.