Senior Market Development Specialist

1 day ago

Palakkad, Kerala, India beBeeInfectionControl Full time ₹ 1,80,00,000 - ₹ 2,52,00,000
Key Responsibilities:

Main duties include driving market development and executing sales strategies, developing product portfolios, and analyzing customer needs to assess market trends.

  • Develop and execute marketing campaigns to build awareness and generate demand
  • Organize product demonstrations, workshops, and participation in industry conferences/exhibitions
  • Analyze customer needs, current market trends, and market potential
  • Assess current competitor offerings and seek opportunities for differentiation
  • Analyze project funnel and submit accurate forecast for production
  • Demo stock management
  • New product launch & coordination for regulatory requirements
  • Product training to Sales and Marketing team internally and end users (externally)

Market Development:

  • Plan, Co-ordinate and execute Marketing programs to create pull in the market for entire range of IC product portfolio
  • Responsible for launch of new product / product Line
  • Responsibility for conducting and executing Symposium/ Marketing program / CME / Conference right from initiation to execution in consultation with the sales / Head - Marketing
  • Identify and work closely with key architects, construction companies and project consultants for business development
  • Provide product technical information to Bio-Medicals / CSSD Managers -Technicians / IC Nursing Heads/ Consultants by discussing/detailing the feature benefits and precision execution of routine tasks
  • Creating Marketing tools/Collaterals as and when required

Training Support:

  • Responsible for Training for IC product line
  • Initiate/Conduct/Facilitate internal product and technical training for sales and other team members/distributors to meet objectives
  • Conducting operational training to end user, follow-up trainings and troubleshooting
  • Co-ordinate with other Product Managers for operational training to end user during the project completion / final handover

Sales Support:

  • Support the sales team with product knowledge, training, and strategic selling tools
  • Identify cross-selling and upselling opportunities with consumables and equipment bundles
  • Attend or at times drive product related technical discussions for projects, tender and flow business
  • Hand hold and develop new sales rep's on priority to ensure that they are confident in promoting the product to the customers
  • To closely work with Sales team to introduce and promote to Consultants / Architects / Surgeons / Technicians / Purchase authorities during all pre and post sales activities
  • Provide cost support and attend commercial negotiations along with the sales team as and when required
  • Build and maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration

Other:

  • Track sales and organize stocks
  • Maintain & Analyze sales data and take corrective actions to address areas of concern in consultation with the Head - Marketing
  • Handling complaint related to products from customers on Equipment's and co-ordinate with appropriate person for feedback and resolution
  • Other duties as assigned by seniors/management to support team
  • Customer Visits on regular basis individually and with sales colleagues
  • Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications
  • Stay updated with evolving regulatory requirements and industry guidelines

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