Off-Campus Marketer

2 days ago


Vijayawada, Andhra Pradesh, India beBeeMarketer Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title:

Marketing Lead

About Us:

We are seeking a Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur.

Key Responsibilities:
  • Drive student acquisition and brand awareness through strategic marketing efforts.
  • Plan ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Manage BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize seminars and workshops in educational institutions, coordinating with schools, colleges, and coaching centers.
  • Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends and competitor strategies.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is beneficial.
  • 4-7 years of experience in offline marketing, preferably in the education industry.
  • Expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is advantageous.
  • Excellent communication, negotiation, and team management skills.
  • A self-starter who can work independently and drive results.


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