
Off-Campus Marketer
2 days ago
Marketing Lead
About Us:We are seeking a Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur.
Key Responsibilities:- Drive student acquisition and brand awareness through strategic marketing efforts.
- Plan ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
- Manage BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
- Organize seminars and workshops in educational institutions, coordinating with schools, colleges, and coaching centers.
- Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
- Track campaign performance and optimize for better ROI.
- Manage vendor relationships and logistics for on-ground events and campaigns.
- Conduct market research to identify trends and competitor strategies.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is beneficial.
- 4-7 years of experience in offline marketing, preferably in the education industry.
- Expertise in executing ATL & BTL campaigns and educational seminars.
- Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is advantageous.
- Excellent communication, negotiation, and team management skills.
- A self-starter who can work independently and drive results.
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