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Freelance Visual Experience Specialist
3 weeks ago
About Us:
We're a team of creatives passionate about crafting engaging experiences for children. Our mission is to nurture childhood through innovative, high-quality, and delightful products.
The Opportunity:
We're seeking a skilled Freelance Brand Identity Designer to join our project team and shape the visual identity for our new baby care line. This is more than just a logo; it's about creating a world that resonates with both babies and their parents.
Key Responsibilities:
* Collaborate with our team to understand our vision for safe, fun, and functional baby care.
* Design a logo and brand mark that is cute, trustworthy, and modern.
* Develop a full brand identity system that appeals to parents while captivating little ones, including:
A warm, playful, and safe color palette.
Child-friendly typography.
Whimsical iconography and patterns.
* Create a comprehensive brand style guide to ensure consistency.
* Design mockups for product packaging, labels, and initial marketing collateral.
Requirements:
* 2+ years of professional experience in brand identity and logo design.
* A strong portfolio that showcases your ability to create warm, engaging, and trustworthy visual identities.
* You understand how to design for a dual audience: the parent (who buys) and the child (who uses).
* Ability to take creative direction, iterate on feedback, and meet deadlines.
* A self-starter who can work independently in a remote setting.
