Healthcare Marketing Director

3 weeks ago


Chennai, Tamil Nadu, India CapTalent HR Full time
Job Title:

Healthcare Marketing Director

About the Role:

CapTalent HR is seeking a highly skilled and experienced Healthcare Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive growth and engagement within the healthcare sector.

Duties and Responsibilities:

  • Lead a talented marketing team to develop and implement comprehensive marketing plans.
  • Collaborate with cross-functional teams to identify opportunities for marketing innovation and efficiency.
  • Develop and execute strategic marketing processes that elevate our brand and products in the healthcare marketplace.
  • Utilize data to track, analyze, and report on performance metrics, guiding the team with insights for proactive marketing initiatives.
  • Be the voice of our brand in daily interactions with our community, including moderating discussions and responding to inquiries.
  • Serve as the primary liaison for all things marketing, ensuring deliverables are met with excellence and in alignment with our strategic goals.

Requirements:

  • Experience: 4+ years in market research, marketing, or consumer insights, with a significant advantage given to those with experience in the healthcare sector.
  • Project Management: Proven track record of managing projects and external client relationships effectively.
  • Communication Skills: Exceptional writing and communication capabilities, along with strong proofreading and grammar proficiency.
  • Tech-Savvy: Adept with internet technologies, social media platforms, and Microsoft Office Suite.
  • Research Skills: Solid background in both quantitative and qualitative research methodologies.
  • Independence: An independent, self-starter attitude with the ability to thrive under pressure and contribute positively to our team culture.
  • Education: A degree in Market Research, Marketing, or a related field is preferred.

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