Healthcare Marketing Director
3 weeks ago
Healthcare Marketing Director
About the Role:
CapTalent HR is seeking a highly skilled and experienced Healthcare Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive growth and engagement within the healthcare sector.
Duties and Responsibilities:
- Lead a talented marketing team to develop and implement comprehensive marketing plans.
- Collaborate with cross-functional teams to identify opportunities for marketing innovation and efficiency.
- Develop and execute strategic marketing processes that elevate our brand and products in the healthcare marketplace.
- Utilize data to track, analyze, and report on performance metrics, guiding the team with insights for proactive marketing initiatives.
- Be the voice of our brand in daily interactions with our community, including moderating discussions and responding to inquiries.
- Serve as the primary liaison for all things marketing, ensuring deliverables are met with excellence and in alignment with our strategic goals.
Requirements:
- Experience: 4+ years in market research, marketing, or consumer insights, with a significant advantage given to those with experience in the healthcare sector.
- Project Management: Proven track record of managing projects and external client relationships effectively.
- Communication Skills: Exceptional writing and communication capabilities, along with strong proofreading and grammar proficiency.
- Tech-Savvy: Adept with internet technologies, social media platforms, and Microsoft Office Suite.
- Research Skills: Solid background in both quantitative and qualitative research methodologies.
- Independence: An independent, self-starter attitude with the ability to thrive under pressure and contribute positively to our team culture.
- Education: A degree in Market Research, Marketing, or a related field is preferred.
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