Senior Media Planner

6 days ago


Bengaluru, Karnataka, India NeerInfo Solutions Full time
Job Title: Senior Media Planner

We are seeking a highly skilled and experienced Senior Media Planner to join our team at NeerInfo Solutions.

About the Role:

The ideal candidate will have a strong background in media planning, buying, and strategy with a focus on B2B marketing. They will be responsible for developing and executing integrated media campaigns that drive business results.

Key Responsibilities:

  • Develop and implement media strategies that align with client goals and drive business outcomes.
  • Partner with field marketing teams on media strategies & planning, including audience analysis, forecasting, re-targeting, and budget allocation.
  • Execute media plans across various digital channels, including social, connected TV, and digital out-of-home.
  • Collaborate with in-house brand & creative teams, MarTech and analytics teams to ensure cohesive and effective full-funnel campaign execution.
  • Utilize data and insights to optimize media performance and provide actionable recommendations.
  • Manage relationships with media vendors and negotiate media buys to achieve the best value for clients.

Requirements:

  • Degree in Marketing, Advertising, Communications, or a related field (preferable but not essential).
  • 7+ years of experience in B2B media planning strategy and buying across core channels and platforms (including lead generation), with a focus on integrated campaigns.
  • Proven track record of successfully developing and executing media strategies that drive business outcomes.
  • Comprehensive understanding and experience with DSPs.
  • Strong analytical skills and the ability to interpret data to inform strategic decisions.
  • Excellent leadership and team management skills.
  • Outstanding communication and presentation skills, both verbal and written.

We offer a competitive salary of $120,000 per year, commensurate with experience, plus benefits and opportunities for professional growth.



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