Senior Media Planner
6 days ago
We are seeking a highly skilled and experienced Senior Media Planner to join our team at NeerInfo Solutions.
About the Role:The ideal candidate will have a strong background in media planning, buying, and strategy with a focus on B2B marketing. They will be responsible for developing and executing integrated media campaigns that drive business results.
Key Responsibilities:
- Develop and implement media strategies that align with client goals and drive business outcomes.
- Partner with field marketing teams on media strategies & planning, including audience analysis, forecasting, re-targeting, and budget allocation.
- Execute media plans across various digital channels, including social, connected TV, and digital out-of-home.
- Collaborate with in-house brand & creative teams, MarTech and analytics teams to ensure cohesive and effective full-funnel campaign execution.
- Utilize data and insights to optimize media performance and provide actionable recommendations.
- Manage relationships with media vendors and negotiate media buys to achieve the best value for clients.
Requirements:
- Degree in Marketing, Advertising, Communications, or a related field (preferable but not essential).
- 7+ years of experience in B2B media planning strategy and buying across core channels and platforms (including lead generation), with a focus on integrated campaigns.
- Proven track record of successfully developing and executing media strategies that drive business outcomes.
- Comprehensive understanding and experience with DSPs.
- Strong analytical skills and the ability to interpret data to inform strategic decisions.
- Excellent leadership and team management skills.
- Outstanding communication and presentation skills, both verbal and written.
We offer a competitive salary of $120,000 per year, commensurate with experience, plus benefits and opportunities for professional growth.
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