Strategic Media Planner for Global Business

1 week ago

Bengaluru, Karnataka, India M&C Saatchi Performance Full time
About M&C Saatchi Performance

We are a forward-thinking performance marketing agency that prioritizes innovation and creativity in our work.

As part of our dynamic team, you will have the opportunity to drive strategy and media planning across diverse categories and markets.

Job Summary

We are seeking an experienced Strategic Media Planner who can bridge the gap between data-driven insights and media planning. This role requires a strong understanding of both creative and media aspects of campaigns.

The ideal candidate will have 6-8 years of experience in digital media planning and be comfortable with strategic media tools and hands-on media planning. They should also possess excellent communication and interpersonal skills to present complex strategies to clients.

Main Responsibilities
  • Consumer Insights & Strategy Development
    • Identify consumer mindsets across the customer journey and develop actionable strategies that drive brand engagement and conversions.
    • Utilize quantitative and qualitative data to create holistic digital strategies that align with client business goals.
    • Develop reports and presentations to share insights and strategic recommendations with clients and internal teams.
  • Media Strategy
    • Develop and implement data-driven media strategies across digital channels (Paid Social, Programmatic, Search) and traditional channels for clients and prospects.
    • Own media planning and budgeting to achieve performance marketing goals while ensuring alignment with broader business objectives.
    • Collaborate with the creative, data, and account teams to ensure media plans are strategically grounded and integrated with client goals.
  • Collaboration & Client Management
    • Build and maintain strong client relationships, offering proactive strategic guidance and ensuring campaigns deliver on business goals.
    • Interface regularly with account leads and clients to present strategies, insights, and recommendations, contributing to long-term business growth.
    Key Requirements
    • At least 6-8 years of experience in digital media planning, with a strong understanding of both creative and media aspects of campaigns.
    • Proven expertise in managing campaigns across Paid Social, Programmatic, and Search.
    • Strong analytical skills and experience working with data platforms such as GWI, Brandwatch, Google Analytics.
    • Excellent communication and interpersonal skills, with the ability to present complex strategies to clients.
    • A passion for consumer insights and digital marketing, with a constant drive to innovate and improve campaign effectiveness.
    • Experience planning media in multiple markets.
    Salary and Benefits

We offer a competitive salary ranging from $120,000 to $180,000 per year, depending on experience, plus benefits including health insurance, retirement plan, and generous paid time off.

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