Marketing Campaign Specialist

1 week ago

Coimbatore, Tamil Nadu, India beBeeMarketer Full time ₹ 70,00,000 - ₹ 1,50,00,000
In this role, you will develop and execute influencer marketing strategies to drive brand visibility and customer acquisition. Key Responsibilities
  • Develop and implement campaign strategies that align with the company's goals and target audience.
  • Identify, evaluate, and build lasting relationships with content creators and influencers across various platforms.
  • Conduct in-depth research on industry trends, competitors, and target demographics to inform influencer selections and campaign direction.
  • Collaborate with the internal marketing team to integrate influencer strategies with broader digital campaigns and brand messaging.
  • Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking.
  • Maintain and regularly update a structured database of influencers, campaign metrics, and outreach efforts.
  • Support the ideation and execution of innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition.
  • Monitor campaign performance and generate actionable reports on reach, engagement, and ROI.
  • Stay ahead of digital trends, platform algorithm changes, and influencer marketing best practices.
Required Skills and Qualifications
  • A Bachelor's degree in Marketing, Mass Communication, or a related field.
  • Clear understanding of premium creators and creator economy.
  • Minimum 6 months to 1 year of relevant experience in Influencer marketing.
  • Strong verbal and written communication skills.
  • Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms.
  • Proven experience in outreach and influencer marketing, even if through internships or freelance projects.
  • Ability to manage multiple campaigns simultaneously with sharp attention to detail.
  • Collaborative mindset and eagerness to learn and grow with the team.
Why Join Us?
  • Collaborative, high-energy work environment.
  • Opportunity to work alongside creative marketers and content professionals.
  • Exposure to real-time campaign building and execution.
  • Chances for learning, leadership, and career growth.

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