Digital Marketing Campaign Manager

4 days ago

Coimbatore, Tamil Nadu, India beBeePerformance Full time ₹ 36,00,000 - ₹ 48,20,000
Job Description

As a Performance Marketing Professional, you will play a pivotal role in driving revenue growth through strategic campaign execution and optimization. We are seeking a seasoned expert with a strong command over digital advertising platforms and a keen eye for data-driven decision-making.

The ideal candidate will have prior experience in eCommerce and lead generation environments, with a proven track record of managing end-to-end campaign strategy, execution, and optimization for paid media channels. They will be adept at leveraging AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.

Our team thrives in a collaborative environment where innovative ideas are encouraged and hands-on approaches to performance marketing are valued. You will work closely with cross-functional teams to ensure seamless campaign execution and maximize ROI.

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  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.
Required Skills & Qualifications

To succeed in this role, you will need:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools (like Jasper, AdCreative.ai, etc.) for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.
Benefits

This is a full-time, hybrid position that offers a flexible work arrangement with regular office visits. The successful candidate will enjoy:

  • Competitive salary range: 3 LPA - 4.8 LPA
  • 50-60 hours per week
  • Full-time, hybrid (Preferred Work from office)

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