Social Media Growth Specialist

1 week ago

Mohali, Punjab, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,25,000

Job Title:

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Social Media Growth Specialist

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About the Role:

Alkye is a leading digital and technology company dedicated to driving innovation and excellence. We are committed to creating impactful digital solutions that meet the evolving needs of our clients and users.

We are expanding our footprint across two standout ventures:

  • Merchmix - A next-generation retail analytics and merchandising intelligence platform.
  • Fittora - An AI-powered fashion styling and ecommerce ecosystem reimagining personalised style.

Our team is looking for a passionate and creative Social Media Manager to lead and grow our social media efforts across Alkye, Merchmix and Fittora, amplifying our voice and shaping our digital presence.

Key Responsibilities:

  • Develop and implement our social media strategy to increase our online presence and improve our marketing efforts.
  • Engage with our audience, respond to queries in a timely manner, and monitor customer reviews.
  • Actively engage (commenting/liking/responding) on approved brand accounts/posts each day to grow brand reach.
  • Create, curate, and manage published content (images, video, written, and audio) across all social media platforms.
  • Conduct comprehensive research to underpin content with credible data and insights.
  • Work closely with subject matter experts to develop authoritative and innovative content.
  • Craft content that demonstrates thought leadership and industry expertise.
  • Analyze trends and topics within the industry to generate relevant content ideas.
  • Collaborate with the marketing team to ensure content aligns with overall brand strategy.
  • Proofread and edit content to maintain high-quality standards.
  • Oversee social media accounts' design.
  • Suggest and implement new features to develop brand awareness.

Requirements:

  • 4-5 years of experience in social media management, with a focus on thought leadership and brand positioning.
  • Demonstrated ability to produce content that impacts and influences a target audience.
  • Strong research skills and ability to synthesize complex information into accessible content.
  • Excellent writing, editing, and storytelling skills.
  • Experience with social media platforms and tools.
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field is preferred.

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