Digital Transformation Leader APAC
2 weeks ago
As Digital Engagement Lead APAC, you will be responsible for defining, designing, executing, and measuring digital marketing strategies and tactics to deliver on team objectives and drive business outcomes.
You will lead a team of indirect reports to deliver digital campaigns and experiences in support of ResMed’s go-to-market in APAC, working across multiple internal teams, external partners, and agencies.
Key results include defining key results and targets, building estimates media and digital service investment, as well as digital resource capacity and overall campaign timing.
You will manage and monitor campaign status reporting, tracking deliverables from the digital marketing team, issue and risk management, and resource allocation across the portfolio.
Additionally, you will ensure digital campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish digital delivery goals.
You will work closely with Digital Channel Leaders to develop and manage multi-channel digital campaigns that help ResMed achieve its brand building and acquisition goals.
Requirements- You are a digital marketing expert with experience in digital channel strategy and account management, with a proven success in the healthcare/medical device industry.
- 7+ years in client-facing roles that require a mix of influencing, validating, negotiating, understanding, and execution.
- Ability to establish strong working relationships with customers, work effectively to lead and be part of a virtual and dispersed team, and ensure delivery milestones.
- Strong collaboration skills, bringing teams together, identifying, and nurturing talent.
- Creativity in digital solutions, coordinating preparation of campaign and digital capability proposals with technology and domain SMEs.
- Knowledge and understanding of Agile methodologies, identification, and implementation of continuous improvement programs.
- The ideal candidate will have experience as a healthcare and DTC marketer, having launched multichannel digital campaigns across an array of APAC markets.
- Knowledge and interest in new and emerging healthcare technologies.
- Prior agency-side, consulting, or in-house agency experience is helpful.
We are an organization that focuses on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thriving on innovative ideas generated. If this sounds like the workplace for you, apply now.
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