Brand Strategist

3 days ago


Kolkata, West Bengal, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Job Overview:

We are seeking a strategic leader to spearhead brand positioning and develop comprehensive marketing campaigns.

Key Responsibilities:

  • Develop and execute brand strategies, including digital media planning
  • Create compelling narratives to showcase our brand as a destination for home
  • Drive brand initiatives with external organizations and execute campaigns
  • Evaluate and monitor campaign performance
  • Communicate the brand persona and own all brand communication and positioning
  • Foster community engagement and consumer loyalty
  • Maintain social media presence and growth, including influencer partnerships
  • Collaborate with agencies/brands and integrate products into strategic partnerships
  • Analyze market trends and competitor portfolio, evaluating consumer behavior, target markets, and industry scenarios

Qualifications:

  • Excellent communication and analytical skills
  • Attention to detail and strong work ethic
  • 3-5 years of marketing experience with brand campaign management
  • Digital media understanding, planning, and evaluation
  • Strong creative sensibilities and high ownership and passion
  • Experience working on multiple projects and managing tight timelines


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