Marketing and Demand Generation Leader for Strategic Growth

1 week ago


Alwar, Rajasthan, India SimplifyVMS Full time
About the Opportunity

We are seeking an experienced and results-oriented Marketing and Demand Generation Leader to drive brand awareness, lead generation, and customer acquisition for our HR Tech SaaS VMS platform.

Key Responsibilities:
  • Develop and execute a comprehensive demand generation strategy to drive pipeline growth and revenue.
  • Design and optimize multi-channel campaigns (email, paid media, social, SEO, webinars, events) to attract and convert qualified leads.
  • Leverage data analytics to identify high-performing channels and double down on ROI-positive initiatives.
  • Define and communicate a clear brand identity, ensuring consistency across all customer touchpoints.
  • Position the company as a thought leader in HR tech by creating compelling messaging that addresses target audience pain points.
Requirements:
  • 10+ years in B2B SaaS marketing, with at least 3 years leading demand generation efforts.
  • Proven track record of driving pipeline growth and marketing-sourced revenue.
  • Experience in HR Tech or a related industry (preferred).
  • Expertise in modern marketing tools and platforms (e.g., HubSpot, Google Ads, Campaign Manager).
  • Strong understanding of ABM (Account-Based Marketing), inbound marketing, and outbound strategies.
  • Data-driven mindset with proficiency in analytics and performance tracking.
  • Exceptional communication and storytelling skills to craft compelling campaigns.
What We Offer:
  • A competitive salary: $120,000 - $180,000 per year, depending on experience.
  • Performance-based bonuses.
  • Career growth opportunities.
  • A fast-growing HR Tech company shaping the future of work.


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