Director of Strategic Communications

12 hours ago

Palakkad, Kerala, India beBeeStrategy Full time ₹ 15,00,000 - ₹ 21,00,000

Job Title: Planning & Strategy Director

We are seeking an experienced Planning & Strategy Director to join our team. As a key member of our creative agency, you will play a vital role in developing and executing innovative campaigns that drive results for our clients.

Job Description

The ideal candidate will have a deep understanding of social media platforms and the ability to leverage them as a broadcast or narrowcast medium. You will be responsible for designing engaging experiences through insights, technologies, and expertise, with a constant test and learn approach.

  • You will work closely with our client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.
  • Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with unique, differentiated insights.
  • Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for our creative team.
  • Prepare and present visual presentations with sharp POV & riveting narrative.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of Distribution and Amplification. This could extend to competitive analysis.
  • Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.
  • Participate actively in new business pitches as and when required.
Required Skills and Qualifications

To succeed in this role, you will need:

  • A Post Graduate degree with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.
  • Strong business acumen and ability to connect business requirements to strategy solutions.
  • Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process. Preferably someone who can build detailed strategy case studies.
  • Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.
  • Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.
  • Ability to work effectively, proactively, and seamlessly while collaborating with integrated team.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
  • Strong leadership, interpersonal and people management skills.
Benefits

In return for your hard work and dedication, we offer a competitive salary and benefits package, including:

• Opportunities for professional growth and development

• Collaborative and dynamic work environment

• Recognition and rewards for outstanding performance

• Comprehensive training and support

How to Apply

If you are a motivated and ambitious individual with a passion for planning and strategy, please submit your application, including your CV and cover letter, to us. We look forward to hearing from you

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