Digital Marketing Campaign Strategist

2 days ago

Aligarh, Uttar Pradesh, India beBeePerformance Full time ₹ 20,00,000 - ₹ 30,00,000

Role Summary:

We are seeking a Performance Marketing Specialist to lead our paid digital marketing campaigns, driving student acquisition and revenue growth. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

Main Responsibilities:

  • Develop and execute performance marketing strategies across platforms to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Monitor and analyze campaign performance using analytics tools, tracking KPIs such as CTR, CPL, CPA, ROAS, etc.
  • Collaborate closely with content, design, tech, and sales teams to build high-performing funnels.
  • Stay up-to-date with platform changes, industry trends, and best practices.

Key Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of hands-on experience in running paid ad campaigns, programmatic ads, media buying.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.

Benefits:

  • Opportunity to be part of a fast-growing EdTech brand.
  • Competitive salary and performance-based incentives.
  • Continuous learning and growth opportunities.

What Sets This Role Apart:

  • You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
  • Be part of a company that values innovation, experimentation, and continuous learning.

Application Requirements:

Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.
Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role

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