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Ambitious Digital Marketing Strategist Wanted
2 weeks ago
About the role
We're seeking a results-driven specialist to run and scale paid campaigns that drive installs, subscriptions, and conversions for our wellness apps. This position involves executing daily paid campaigns, optimising funnels, and ensuring growth at scale.
If you thrive on scaling apps through ads, experimenting with creatives and funnels, and leveraging AI + analytics tools to boost performance, we'd love to have you onboard.
Key Responsibilities
- Run and optimize paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions
- Build and iterate on user acquisition funnels, ensuring campaigns scale profitably
- Leverage AI tools for creative testing, campaign automation, and performance optimization
- Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities
- Collaborate with design and content teams to test ad creatives, copy, and landing flows
- Stay updated with performance marketing trends, platform updates, and new acquisition strategies
Required Skills and Qualifications
- Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google)
- Experience running campaigns in the US and EU markets
- Experience with Web2App Funnels
- Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools
- Practical use of AI in marketing workflows (campaign automations, creative testing, etc.)
- Data-driven mindset with the ability to optimize campaigns for maximum ROI
Benefits
This is an exciting opportunity to join our team and contribute to the success of our wellness apps. If you're passionate about performance marketing and eager to take your skills to the next level, apply today
Some of the top wellness creators we support include:
Jess Yoga – a leading yoga app with over 1M YouTube subscribers
Sleep with Yogi Bryan – one of the top meditation & sleep apps on the app store
Gaia Meditation – a French meditation app with thousands of daily listeners
Other top apps include Stretch (the #1 stretching app) and Wheel With Me (the only wheelchair fitness app)
