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Digital Marketing Strategist
2 weeks ago
Job Title: Digital Marketing Strategist
As a Digital Marketing Strategist, you will play a pivotal role in developing and executing marketing campaigns that drive business growth. Your expertise in audience segmentation will be instrumental in helping our organization connect with its target audience.
Key Responsibilities:
- Develop and implement marketing strategies that align with the company's overall goals and objectives.
- Collaborate with cross-functional teams to identify key customer segments and create targeted marketing campaigns.
- Design and execute data-driven marketing initiatives that optimize reach and engagement.
Requirements:
- Bachelor's degree in Marketing or related field.
- Minimum 3 years of experience in digital marketing, preferably in an Adobe AEP environment.
- Proficiency in Adobe Experience Platform (AEP) and/or Adobe Campaign Classic.
- Excellent analytical, problem-solving, and communication skills.
Preferred Skills:
- Experience with lead nurturing workstreams.
- Knowledge of data modeling and audience cohort creation.
- Ability to import audiences and connect external systems via APIs.
- Working knowledge of JavaScript.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
