Strategic Brand Developer for Food Brands

17 hours ago


Vizag, Andhra Pradesh, India beBeeBranding Full time ₹ 10,00,000 - ₹ 14,00,000

Job Overview:

We are seeking an experienced Strategic Brand Developer to craft and elevate a new food brand from its inception. The ideal candidate will spearhead strategy, positioning, and market presence across digital, retail, D2C, and marketplaces.

About the Role:

  • Develop and implement a comprehensive brand strategy, including positioning and value proposition.
  • Drive integrated marketing campaigns (digital, influencer, PR, OOH) to create lasting brand impressions.
  • Manage consumer and market research, track brand health, and generate actionable insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging and maximum ROI.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools to drive business growth.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.

Key Qualifications:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Requirements:

  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Proven experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling brand budgets.


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