Senior Marketing Operations Lead

22 hours ago


Bengaluru, Karnataka, India Taggd Full time

We're seeking a skilled Senior Executive to join our team as part of our rapid expansion into new markets. As a key member of our Demand Generation team, you'll be responsible for driving revenue growth and delivering high-quality leads for our B2B SaaS HR platform.

With a strong background in marketing operations and sales development, you'll leverage your expertise to develop targeted sales-oriented strategies and nurture relationships with prospective clients. Your ability to analyze campaign performance and share actionable insights will be crucial in improving lead generation and conversion rates.

Salary: ₹28-38 lakhs per annum

Job Description:

You'll work closely with our sales teams to prioritize leads and ensure smooth handoff for closing. Your excellent communication and interpersonal skills will enable you to effectively engage with senior stakeholders at CXO positions at client organizations, driving strategic relationships and business development opportunities.

Responsibilities:

  • Develop and execute demand generation campaigns to generate sales-ready leads.
  • Partner with sales teams to prioritize leads and ensure smooth handoff for closing.
  • Manage the execution of campaigns, including content creation and outreach strategies.
  • Track and optimize lead flow and ensure effective qualification and handoff to sales.
  • Analyze campaign performance and share actionable insights to improve lead generation and conversion rates.

Requirements:

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 3-5 years of experience in demand generation or sales development, preferably in B2B SaaS or HR tech.
  • Proven experience in prospecting, reaching out, and engaging with senior stakeholders, including CXO-level positions, at client organizations.
  • Strong understanding of sales processes and lead qualification.
  • Experience with digital channels (, email, paid media) and CRM tools (Salesforce, HubSpot).


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