Demand Generation Strategist

2 days ago

Madurai, Tamil Nadu, India beBeeStrategy Full time ₹ 14,02,500 - ₹ 18,90,000

Transform your career with a pioneering role as Demand Generation Strategist. Drive the transformation of compliance and quality for the modern enterprise by leading the strategy and execution of our multi-channel demand engine.

As a player-coach, you will not only define strategy and manage performance but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in regulated industries is highly preferred.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle from first touch to renewal while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

Demand Generation Ownership
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Multi-Channel Campaign Execution:
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
GenAI-Driven Marketing:
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
Full-Funnel Optimization:
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
ABM, ABX & Cross-Functional Programs:
  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.
Channel & Ecosystem Marketing:
  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.
Marketing Operations & Tech Stack:
  • Optimize marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.

Requirements:

  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

Why Us:

We are a fast-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management built natively on the Salesforce platform. Our next-generation solutions help organizations deliver high-quality products and services safely, efficiently, and sustainably.

As a fully remote company with a global team of professionals, we empower customers to mitigate risks, resolve issues proactively, and drive continuous improvement while protecting their people, products, suppliers, and brands.

  • Demand Planner

    4 days ago

    Madurai, Tamil Nadu, India beBeeStrategist Full time ₹ 50,00,000 - ₹ 70,00,000

    Job Title:">Forecasting Strategist"> ">Overview">">We are seeking a skilled Forecasting Strategist to join our team. As a Forecasting Strategist, you will be responsible for developing and implementing forecasting strategies that drive business growth and profitability."> ">Responsibilities">">">Develop and maintain accurate and detailed sales forecasts,...

  • Senior Campaign Strategist

    6 days ago

    Madurai, Tamil Nadu, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,00,00,000

    Job Title:Senior Campaign Strategist">Our organization is seeking an experienced Senior Campaign Strategist to manage mobile campaign delivery and maximize ROI. The ideal candidate will have a proven track record of managing large-scale campaigns across various geos.">Main Responsibilities:Develop and execute strategic plans to optimize campaign...

  • Driving Business Growth Through Marketing Excellence

    3 days ago

    Madurai, Tamil Nadu, India beBeeCybersecurity Full time ₹ 3,00,00,000 - ₹ 5,00,00,000

    Marketing Growth StrategistThe ideal candidate will have a strong background in cybersecurity, with experience in demand generation and funnel management.Responsibilities:Develop and execute multi-channel campaigns to drive lead generation and conversion.Create and implement lead capture, scoring, nurturing, and MQL qualification processes.Ensure seamless...

  • Innovator & Business Strategist

    1 day ago

    Madurai, Tamil Nadu, India beBeeInnovator Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Job Opportunity: Innovator & Business StrategistWe're building next-generation automated tools and digital products that aim to transform how businesses operate globally.About the RoleWe're seeking an Innovator & Business Strategist to join our leadership team and drive innovation, product development, and growth.Key ResponsibilitiesConduct research on...

  • Digital Marketing Strategist

    3 days ago

    Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title: Digital Marketing StrategistWe are seeking a skilled professional to join our team as a Digital Marketing Strategist. In this role, you will be responsible for overseeing online activities and client interactions, utilizing technical skills to optimize workflows and reporting.Main Responsibilities:Manage and oversee online activities with...

  • Digital Growth Strategist

    6 days ago

    Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,40,00,000 - ₹ 3,00,00,000

    Job SummaryThis is a high-growth role that involves driving strategic initiatives across digital channels, leveraging AI-driven solutions to accelerate content, testing, and insights. The ideal candidate will be responsible for building and refining systems that generate and convert demand, as well as designing and executing workflows that free up time for...

  • Senior Creative Strategist

    4 days ago

    Madurai, Tamil Nadu, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,20,000

    The role of the Senior Creative Strategist is a pivotal one in driving the success of client accounts and securing new business opportunities.Key Responsibilities:Contribute to the development and execution of clutter-breaking brand strategies that drive market position and deliver results.Collaborate with content partners to generate innovative concepts and...

  • Digital Business Development Strategist

    3 days ago

    Madurai, Tamil Nadu, India beBeeBusiness Full time ₹ 2,40,000 - ₹ 3,60,000

    Job Description\As a key member of our sales and marketing team, we are seeking a Growth & Partnerships Executive to join us in expanding our digital ecosystem for startups and SMEs.\This is an excellent opportunity for a driven individual with strong communication and presentation skills to lead business development initiatives and drive growth through...

  • Digital Content Creator

    1 day ago

    Madurai, Tamil Nadu, India beBeeContent Full time ₹ 60,00,000 - ₹ 1,00,00,000

    Job TitleA dynamic and versatile individual is sought after to join our team as a Social Media Scriptwriter & Content Strategist.This role demands a blend of creative scriptwriting expertise with a deep understanding of social media platforms and content strategy.The ideal candidate needs to be passionate about social media, possess strong analytical and...

  • Head of Strategic Marketing and Growth

    2 days ago

    Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Job Summary:We are seeking an accomplished Head of Strategic Marketing and Growth to spearhead our global marketing strategy. The successful candidate will be responsible for driving brand awareness, lead generation, and customer engagement across multiple channels.Main Responsibilities:Strategic Planning: Develop a comprehensive global marketing strategy...