Brand Communication Specialist

4 weeks ago


Bengaluru, Karnataka, India DrinkPrime Full time

About DrinkPrime:

DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time, we have evolved into an organization driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

Job Summary:

The Brand Coordinator will be responsible for ensuring consistency in DrinkPrime's brand communication across all consumer touch points, including the website, service app, referral communications, and performance ads. This role requires swift and efficient cross-functional collaboration.

Key Responsibilities:

1. Audit and upgrade our brand communication across channels to align with DrinkPrime's key value propositions and reasons to believe, founded in a deep understanding of our customer's triggers, barriers, and behaviors.

2. Lead strategic communication for high-impact growth projects, including referral marketing, product launches, and city launches.

3. Collaborate within the Marketing function and cross-functionally with Tech, Product, and Design teams to ensure quick executions and closures.

4. Project manage and execute marketing campaigns, monitor budgets, and measure the efficacy of marketing efforts.

Requirements:

1. 3+ years of experience in Marketing, Brand Management, Campaign Management, or a related field.

2. Outcome-oriented with outstanding project management skills.



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