Senior Communications and Brand Marketing Specialist
1 month ago
Position Overview
We are seeking a seasoned communications professional to join our team at Autodesk, where you will play a key role in shaping the company's global communications strategy. As a Senior Communications and Brand Marketing Specialist, you will be responsible for developing and executing proactive PR campaigns to support key moments and events in the India and SAARC regions.
You will work closely with our global communications teams to deliver company-wide messaging and updates on the region, leveraging your expertise in local markets to adapt our global communications strategy for local relevancy. This is an individual contributor role reporting to the Senior Manager of International and Customer Communications, with the option of our hybrid-remote work policy.
Responsibilities:
- Develop and execute external communications programs for India, including proactive PR campaigns to support key moments and events.
- Partner with local communications agencies to support the execution of the strategic communications plan.
- Work with global communications teams to deliver company-wide messaging and updates on the region.
- Use industry knowledge to bring local insights to global messaging, supporting local spokesperson media training and briefing opportunities.
- Engage stakeholders to uncover local customer story opportunities to bring our key messages to life, and assess their impact to be told globally by Autodesk.
- Measure the effectiveness of campaigns and be the strategic business partner to local sales and account-based marketing, gathering insights on local customer challenges, business priorities, and industry themes, to support the country's unique communications needs and add value through external communications and thought leadership content.
- Work cross-functionally with government affairs to support and amplify local programs, such as hosting elected officials and amplifying engagements with press.
- Support global brand team with the rollout of localized brand campaigns, enablement, and brand training.
- Manage a budget and agency partners.
Job Specification
- 10+ years of experience in communications or public relations related field.
- Experience working in local markets (India).
- Experience adapting communications strategy for local market trends, customer needs, competitive landscape, and cultural nuances.
- Succeed in a collaborative, multicultural, multilingual matrixed organization.
- You are strategic and creative, comfortable debating and promoting your ideas.
- Working knowledge of current content marketing, social media, PR, experiential marketing, and brand activation trends and best practices.
- Writer, with the skills to distill complex content into concise and engaging communications, and able to write with speed and accuracy.
- Influence across departments, geographies, and levels, and the ability to work with multiple partners and teams to drive alignment and collaboration.
- Ability to travel internationally 10-15% of the time, and travel to the office for meetings, brainstorming, and internal stakeholder liaison.
- Experience using social media.
- Experience working for a multinational organization and understanding of Autodesk's business and experience with cloud software companies.
- Bachelor's degree in communications or journalism.
Learn More
About Autodesk
Welcome to Autodesk. Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us
Salary transparency
Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
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