Senior Marketing Campaign Manager

1 week ago


Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000

Job Description:

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  • Develop and execute cross-channel marketing campaigns utilizing Adobe Campaign.
  • Build, deploy and manage multi-channel campaign workflows, including targeting, segmentation and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Implement segmentation and targeting strategies using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioral, transactional and demographic data to create targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Configure personalization blocks, dynamic content, and message templates.
  • Collaborate with creative teams to build responsive, personalized email templates.
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Required Skills & Qualifications:

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  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.
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Nice to Have:

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  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).


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