Marketing Campaign Strategist

3 weeks ago


Bengaluru, Karnataka, India Paytm Full time
About the Role
Campaign Operations Manager is a key role in accelerating core growth metrics and user numbers for Recharges and Utilities business at Paytm. This position focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app.

Responsibilities:
- Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar.
- Collaborate with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions.
- Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel.
- Analyze and report on campaign performance metrics using marketing analytics tools.
- Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution.

Requirements:
- 2 to 4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools.
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers.
- Experience in marketing automation and communication personalisation.
- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups.
- Experience working with content teams to draft effective and engaging communications.
- Strong communication and interpersonal skills.

Benefits:
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive strategic decisions and foster business success. Average Annual Salary: ₹25 Lacs (including benefits).

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