Media Advertising Specialist

3 days ago


India beBeeAdvertising Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Media Advertising Specialist

We are looking for a skilled professional to lead our paid advertising efforts across Google Ads platforms.

Role Overview

As a successful Google Ads Media Buyer, you will be responsible for strategizing, setting up, and managing campaigns to drive revenue growth and profitability.

Key Responsibilities
  • Craft and execute multi-channel campaigns: Search, Shopping, Display, YouTube, Performance Max
  • Develop audience insights through keyword research, competitor analysis, and segmentation
  • Ongoing campaign optimization for ROAS, CPL, CPA, and revenue growth
  • Create engaging ad content, extensions, and creative assets to boost CTR & conversions
  • Maintain budget pacing and performance tracking to ensure profitable results
  • Deliver actionable reports and insights to clients, highlighting successes, lessons, and action plans
  • Stay updated with the latest Google Ads policies, trends, and platform features
  • Collaborate with cross-functional teams to align on funnels, tracking, and testing strategies
  • Troubleshoot tracking issues with GA4, GTM, and conversion tracking setups
Requirements
  • 2-4 years of experience in managing Google Ads campaigns (agency background preferred)
  • Strong expertise in Search, Display, Shopping, YouTube, and Performance Max campaigns
  • Hands-on experience with GA4, GTM, and conversion tracking implementations
  • Excellent analytical skills with the ability to translate data into actionable insights
  • A proven track record of scaling Ecommerce / High-Ticket campaigns
  • Proficiency in Excel/Sheets & reporting dashboards
  • Strong communication and client-facing skills
  • Ability to work independently and manage multiple accounts simultaneously
Preferred Skills
  • Google Ads & Analytics Certification
  • Experience in remarketing funnels & dynamic product ads
  • Familiarity with landing page optimization & CRO strategies
  • Understanding of Meta Ads or other paid channels (bonus)
What We Offer
  • Competitive compensation with performance-based incentives
  • Opportunity to work with diverse Ecommerce & High-Ticket brands
  • A collaborative, growth-oriented work environment
  • Flexibility with remote working options
  • Continuous training and skill development


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