Digital Platform Specialist

2 days ago


Tiruchi, Tamil Nadu, India beBeeadtech Full time ₹ 18,00,000 - ₹ 22,00,000
Job Overview

A cutting-edge role focusing on programmatic platforms, integrations, and monetization strategies across web, AMP, and mobile environments.

Key Responsibilities:
  • Develop and execute plans to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Analyze eCPM, fill rates, ad load, and ad vital metrics to enhance monetization.
  • Evaluate inventory performance and propose structural changes (floors, packaging, taxonomy).
  • Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Promote adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Design scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
Requirements:
  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • In-depth understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)


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