Senior Facebook Ads Specialist

5 days ago

Bengaluru, Karnataka, India Shriram Finance Ltd Full time
About Shriram Finance

Shriram Finance is a well-established player in the Indian financial services sector, catering to various credit needs of individuals and businesses. As part of the Shriram Group, we benefit from a rich legacy of innovation and customer-centricity. Our extensive branch network and robust workforce enable us to serve diverse regional markets effectively.

We strive to empower our customers' aspirations through inclusive and sustainable financial solutions. At Shriram Finance, we collaborate with cross-functional teams to integrate digital marketing with broader business objectives. Our commitment to excellence in customer service and risk management has earned us a reputation as a trusted partner in the industry.

Job Role: Senior Social Media Marketing Specialist/Manager - Facebook Ads

Location: CHN/BLR

Mode of Work: Work from Office Only

Job Summary:

We are seeking an experienced and strategic Social Media Marketing professional to spearhead our Facebook advertising campaigns. The ideal candidate will possess 5+ years of experience in performance marketing, expertise in vernacular ad strategies, and a deep understanding of data analytics to boost sales performance. This role demands a blend of strategic planning, creative execution, and data-driven decision-making skills to generate high-quality leads and achieve tangible business outcomes.

Key Responsibilities:

1. Facebook Ads Strategy:

- Design and implement sophisticated Facebook advertising strategies aligned with Shriram Finance's financial offerings (e.g., loans, insurance).

- Harness vernacular advertising to engage regional audiences and enhance customer interaction.

- Strategically plan campaigns to synchronize with sales targets and business goals.

2. Campaign Management:

- Manage end-to-end Facebook ad campaigns, encompassing audience research, creative development, execution, and optimization.

- Track and allocate ad expenditure to maximize ROI and ensure campaigns remain within budget.

- Implement retargeting and lookalike audience strategies for improved performance.

3. Creative and Content Leadership:

- Partner with the creative team to develop captivating ad creatives and copy, emphasizing regional and vernacular appeal.

- Drive A/B testing for creatives, copy, and ad formats to identify top-performing combinations.

4. Data Analysis and Reporting:

- Analyze campaign performance metrics (e.g., CTR, CPC, CPL, and conversions) to derive actionable insights.

- Utilize data to refine strategies, enhance sales outcomes, and forecast future campaign results.

- Prepare comprehensive performance reports for stakeholders, highlighting key findings and ROI impact.

5. Team Leadership and Collaboration:

- Collaborate closely with cross-functional teams, including product, sales, and customer service, to align digital marketing with broader business objectives.

- Guide and mentor junior team members, providing guidance on campaign strategy and execution.

6. Compliance and Industry Expertise:

- Ensure all campaigns comply with Facebook's advertising policies and financial industry regulations.

- Stay updated on the latest trends in social media marketing, vernacular advertising, and Facebook's algorithm updates.

Qualifications and Skills:

- Experience: 5+ years of hands-on experience in Facebook Ads, with expertise in performance marketing and lead generation campaigns.

- Proven success in developing and optimizing vernacular ad campaigns for regional audiences.

- Strong strategic planning and decision-making skills to drive sales growth.

- Advanced data analysis skills and proficiency in tools such as Facebook Ads Manager, Google Analytics, and Excel.

- Excellent understanding of audience targeting, retargeting, and campaign optimization techniques.

- Creative mindset to deliver engaging and relevant ad content.

- Strong communication, presentation, and team leadership skills.

Preferred Skills:

- Experience with additional platforms (e.g., Google Ads, Instagram, or YouTube Ads).

- Knowledge of CRM tools (e.g., Salesforce, Zoho) for lead tracking and campaign integration.

Salary and Benefits: Competitive salary ₹20-30 Lacs per annum based on experience. The selected candidate will also receive benefits like career growth opportunities, flexible work environment, and more.

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