Marketing Strategy Manager
1 day ago
About XHire:
XHire is a leading platform for talent acquisition and management.
Job Description:
We are seeking an experienced Marketing Strategy Manager to lead our demand generation efforts. The successful candidate will develop and implement comprehensive marketing strategies to drive business growth.
Responsibilities:
- Design and execute ABM campaigns targeting high-value accounts.
- Maintain and utilize the HubSpot CRM for email targeting, ad targeting, and data analysis.
- Collaborate with cross-functional teams to create engaging content and designs for ads.
- Analyze campaign performance and make data-driven decisions to optimize results.
- Develop and implement content distribution strategies to maximize reach and impact.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field (desired).
- Proven experience in ABM processes, account segmentation, and list building.
- Strong understanding of paid advertising principles and hands-on experience managing Google Ads, LinkedIn, and other platforms.
- Familiarity with marketing automation tools like HubSpot for demand generation and ABM campaigns.
- Excellent collaboration and communication skills.
- Analytical mindset with ability to interpret data and metrics.
Salary Range: $80,000 - $110,000 per year.
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