Marketing Strategy Manager

3 days ago


Bengaluru, Karnataka, India Ather Energy Full time
Job Overview

Ather Energy is seeking a skilled Marketing Strategy Manager to join its Brand Marketing Team in Bangalore, India.

Key Responsibilities:
  • Conceptualize and execute integrated marketing campaigns across various product lines.
  • Develop and implement strategies to strengthen brand positioning, build brand salience, and drive business growth.
  • Mine for actionable consumer insights to inform marketing decisions.
  • Oversee the end-to-end execution of campaigns, collaborating with cross-functional teams.
  • Formulate and execute go-to-market strategies for Service Marketing, International Marketing, and Allied products.
Requirements:
  • Strong understanding of brand and marketing fundamentals, preferably from the automotive industry.
  • Hands-on experience in handling integrated campaigns, with excellent brief-writing and execution skills.
  • Advanced agency-handling and partner-relationship management capabilities.
  • Moderate to advanced understanding of media planning and setting KPIs: Online & Offline.
  • An MBA degree in marketing from a top-tier institute, with 8-10 years of marketing experience.
Benefits:
  • Opportunity to work with a growing EV company in India.
  • Collaborative work environment with a diverse team.
  • Professional growth and development opportunities.
Estimated Salary:

Rupees 15 Lakhs - 20 Lakhs per annum (depending on experience).



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