Marketing Strategy Manager
3 days ago
Ather Energy is seeking a skilled Marketing Strategy Manager to join its Brand Marketing Team in Bangalore, India.
Key Responsibilities:- Conceptualize and execute integrated marketing campaigns across various product lines.
- Develop and implement strategies to strengthen brand positioning, build brand salience, and drive business growth.
- Mine for actionable consumer insights to inform marketing decisions.
- Oversee the end-to-end execution of campaigns, collaborating with cross-functional teams.
- Formulate and execute go-to-market strategies for Service Marketing, International Marketing, and Allied products.
- Strong understanding of brand and marketing fundamentals, preferably from the automotive industry.
- Hands-on experience in handling integrated campaigns, with excellent brief-writing and execution skills.
- Advanced agency-handling and partner-relationship management capabilities.
- Moderate to advanced understanding of media planning and setting KPIs: Online & Offline.
- An MBA degree in marketing from a top-tier institute, with 8-10 years of marketing experience.
- Opportunity to work with a growing EV company in India.
- Collaborative work environment with a diverse team.
- Professional growth and development opportunities.
Rupees 15 Lakhs - 20 Lakhs per annum (depending on experience).
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