Senior Marketing Insights Specialist

21 hours ago


India Tata Play Ltd Full time

Company Overview:

Tata Play Ltd is a leading media and entertainment company that seeks to hire a Senior Marketing Insights Specialist to drive business growth through data-driven decision making.

About the Role:

This role will be responsible for analyzing marketing campaigns and providing actionable insights to stakeholders. The ideal candidate should have a strong focus on campaign analysis and reporting, with proficiency in data analysis and reporting tools.

Key Responsibilities:

  • Develop and maintain reports to track key performance indicators (KPIs) across various marketing channels.
  • Analyze large datasets to identify trends and areas for improvement.
  • Work collaboratively with cross-functional teams to implement process improvements and optimize marketing campaigns.
  • Presentation of complex information to stakeholders at all levels.
  • Proven track record of identifying and implementing process improvements in marketing campaigns.
  • Maintain accurate and up-to-date records of marketing activities and results.

Requirements and Qualifications:

  • Minimum 6 to 7 years of experience in marketing analytics, preferably in the media and entertainment industry.
  • Strong analytical skills and attention to detail.
  • Excellent communication and presentation skills.
  • Proficiency with data analysis and reporting tools such as SQL, Tableau, Excel, Salesforce, Clevertap, Moengage.

What We Offer:

  • A competitive salary range of ₹8,00,000 - ₹12,00,000 per annum, depending on experience.
  • A dynamic and supportive work environment with opportunities for growth and professional development.
  • A comprehensive benefits package including health insurance, retirement savings plan, and paid time off.

How to Apply:



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