Senior Marketing Insights Specialist
21 hours ago
Company Overview:
Tata Play Ltd is a leading media and entertainment company that seeks to hire a Senior Marketing Insights Specialist to drive business growth through data-driven decision making.
About the Role:
This role will be responsible for analyzing marketing campaigns and providing actionable insights to stakeholders. The ideal candidate should have a strong focus on campaign analysis and reporting, with proficiency in data analysis and reporting tools.
Key Responsibilities:
- Develop and maintain reports to track key performance indicators (KPIs) across various marketing channels.
- Analyze large datasets to identify trends and areas for improvement.
- Work collaboratively with cross-functional teams to implement process improvements and optimize marketing campaigns.
- Presentation of complex information to stakeholders at all levels.
- Proven track record of identifying and implementing process improvements in marketing campaigns.
- Maintain accurate and up-to-date records of marketing activities and results.
Requirements and Qualifications:
- Minimum 6 to 7 years of experience in marketing analytics, preferably in the media and entertainment industry.
- Strong analytical skills and attention to detail.
- Excellent communication and presentation skills.
- Proficiency with data analysis and reporting tools such as SQL, Tableau, Excel, Salesforce, Clevertap, Moengage.
What We Offer:
- A competitive salary range of ₹8,00,000 - ₹12,00,000 per annum, depending on experience.
- A dynamic and supportive work environment with opportunities for growth and professional development.
- A comprehensive benefits package including health insurance, retirement savings plan, and paid time off.
How to Apply:
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