Digital Campaign Strategist

2 weeks ago


Chennai, Tamil Nadu, India dentsu Full time
Campaign Management Role

The purpose of this role is to manage and execute Display campaigns in line with the agreed strategy.

Key Responsibilities:

  • Monitor and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).
  • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting.
  • Manage receipt, testing, and adjustment of creative in time for campaign launch.
  • Expertly execute end-to-end campaigns, liaising with key stakeholders and communicating campaign progress.
  • Work closely with internal and external teams to understand and communicate technical requirements of campaigns.
  • Pull and analyze reporting from 1st and 3rd party systems, identifying and investigating discrepancies as necessary.
  • Ensure timely, accurate, and successful delivery of all campaign components.


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