Digital Marketing Specialist

19 hours ago

Hyderabad, Telangana, India beBeeMarketer Full time ₹ 90,00,000 - ₹ 1,20,00,000
CRM Professional - Digital Marketing Expert

About the Position:

We are seeking a highly skilled CRM specialist to lead our digital marketing efforts. The ideal candidate will have in-depth experience with Salesforce Marketing Cloud and proficiency in AMP script, Server-Side JavaScript (SSJS), HTML/CSS, and SQL.

Main Responsibilities:

  • Design and implement automated marketing campaigns using Journey Builder and Automation Studio.
  • Develop and customize email templates, landing pages, and web forms using AMP script, HTML, CSS, and JavaScript.
  • Maintain data extensions for audience segmentation and data management.
  • Integrate SFMC with external platforms via APIs and connectors.
  • Ensure cross-channel personalization across email, SMS, push notifications, and web.
  • Set up and manage triggered sends, transactional emails, and event-based automations.
  • Monitor and optimize campaign performance metrics.
  • Maintain data hygiene, privacy, and compliance.
  • Collaborate with teams for campaign delivery and reporting.

Required Skills:

  • Strong experience with Journey Builder, Automation Studio, Email Studio, and Content Builder.
  • Experience working with REST/SOAP APIs for data integrations.
  • Familiarity with Data Extensions, Subscriber Lists, and Contact Models.
  • Knowledge of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing.
  • Comfortable with agile development, version control (Git), and deployment processes.

Benefits:

This role offers an opportunity to work with cutting-edge technology and collaborate with a dynamic team.

Ongoing Opportunities:

The position is open to individuals who are passionate about digital marketing and willing to continuously learn and grow.

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